Sizable Audience
As per the last estimate, there are 27 million smartphone users in Urban India and the number is growing.
A High Engagement Platform
Smartphone users spend on an average 157 minutes on their phones daily, of which 72 minutes are spent on mobile Internet.
Mobile Search and Influence on Purchase
Post search on mobile, 49% of Indian Smartphone users changed their mind about in store purchase and 46% changed their mind about online purchase
(Source: Nielsen Informate Mobile Insights 2012, Google Our Mobile Planet Research 2011)
